With the 2024 U.S. presidential campaigns reaching a fever pitch, candidates up and down the ballot are teeing up to face off in debates. Amid preparation to avoid all potential performance missteps, candidates oftentimes struggle with how to convey authenticity on the debate stage before a nationwide audience. They’re not alone in this struggle.
We’ve all been told to “be yourself” when you present… but which self? As you develop in your career, your “self” and expectations of you change along with it. We are often caught in this struggle of how to show our personality while being professional and effective presenters.
During the opening minutes of a debate or presentation, the audience will draw a lot of conclusions about the speaker. This is a great opportunity to “be yourself”. Stretch yourself as you present but always work with what feels comfortable and authentic to you.
The following strategies will help presidential candidates and professionals alike grab the audience’s attention while being true to themselves. The key is to use strategies that feel authentic to your style.
Share an anecdote or a personal story – Just make sure it is relevant.
Humor – A great way to break the ice and to show your relaxed side; Reagan’s humor delivered him a debate win more than once. (Warning: if you’re not funny, consider a different way to engage).
Ask a Question – This can quickly help you connect with an audience and bring them into your talk.
Start with what’s on the audience’s mind – Many audiences will appreciate you being direct. If you know there is a burning question in the minds of your audience (how will this major change affect me?), starting there will help you meet the needs of your audience.
Bottom line statement – Great way to show you are a no-nonsense professional who likes to get to the point.
Whether you’re a political candidate or a corporate presenter, the key is to harness your true self while adapting to the context of your audience. Navigating this balance will help you show up authentically and connect with your listeners.
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